Elsewhere on this blog Jerry Bowles just reposted his “Top 10 Management Fears About Enterprise Web 2.0″.These are still questions that I hear occasionally when working with clients and they will continue to be asked for a long time I have no doubt. What worries me though is that they are very “old world” questions and they are not the questions that people who have grown up on the web ask.

Things are changing though and those in business who are attracted to this way of looking at the world tend to ask different questions and have different fears so I thought I would put together a list of questions that I believe companies “should” be asking themselves.

Feel free to disagree in the comments!

1. How do we find the people in my organisation that get this stuff and get them to trust us enough to help make it work?

2. How do I get my IT guys’ heads around the technologies without scaring them off?

3. How do we balance the possibilities of greater networking capability and openness with the constrictive reporting legislation we are currently subject to?

4. How do I capitalize on the female qualities of this new world and move away from the dominance of male characteristics in the workplace?

5. How can we increase the chances that the behaviours in these new environments will be better than those that have gone before?

6. How can we ensure that we achieve the diversity and engagement required for the wisdom of crowds to operate?

7. How can we ensure that our legacy “knowledge” is accessible enough that this connected world can breathe life into it again?

8. How do we get over the fact that this stuff doesn’t cost much money?

9. How do we attract the right people with the right skills before our competitors do?

10. How can we be honest about the impact on our business to enable it to reinvent itself before current business models collapse?