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Love thine enemies

by Euan Semple

OK maybe enemies is a bit strong but, having spent the past year working with a wide range of clients, if there is a single, common block to introducing social computing into organisations it is IT departments.

Part of this is a cultural thing. Corporate IT guys been brought up to manage risk rather than creativity and the free wheeling, individualist nature of Enterprise 2.0 scares the wits out of a lot of them. Even the word social makes them jumpy.

Part of it is a technological thing. PHP and Perl might as well be foreign languages to your average IT bod and many of the innovative platforms for Enterprise 2.0 are seen as sub-professional and inherently risky.

Part of it is remoteness. A lot of IT departments have grown apart from their businesses either through the growth of their own empires or as a reaction to being the fall guys when things go wrong. Either way they are not seen as enablers and part of the business of business.

But things are about to get very different. As Adrian Sannier of Arizona State University says in a recent article in The Economist:

In the past, innovation was driven by the military or corporate markets. But now the consumer market, with its vast economies of scale and appetite for novelty, leads the way. Compared with the staid corporate-software industry, using these services is like “receiving technology from an advanced civilisation”

If Enterprise 2.0 is going to happen then the way we relate to our IT is going to have to change and as in any relationship the only thing we have the power to change is ourselves. We have to make it easy for our IT guys to help us. We need to approach them with a desire to work together rather than a desire for retribution and we need to find ways of conveying the business benefits along with the fun!

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3 Comments »

Lars PlougmannJanuary 16th, 2007 at 7:35 am

For those IT depts that see the potential of 2.0 tools there is a lot to be gained. IT manages projects, processes and relationships that are ideal candidates to be supported by better collaborative tools. Just like the processes in the businesses they serve.

Euan SempleJanuary 16th, 2007 at 10:00 am

Indeed and in fact people within IT were amongst our early adopters. They then helped spread the word and helped influence their more wary colleagues.

Arnt SchoningJanuary 16th, 2007 at 6:20 pm

This has also been important for organizations implementing SOA. SOA represents a transformation in the way the organization operates by bringing the IT department closer to lines of business. Executive sponsorship is crucial, as seen from many successful SOA implementations. Further, internal politics is often a major contributor to difficulties with SOA, especially as services and resources are now shared. I’d guess much of this translates to Enterprise 2.0 as well. Maybe companies having implemented SOA have IT departments and people that are more positive to these new 2.0 tools?

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