by Jevon MacDonald
June 23, 2007 at 9:19 am
· Filed under Enterprise 2.0
The Enterprise 2.0 Conference has been interesting, and there is no question that it has been a success. The venue has been jam packed with people for the last 3 days, and you can’t turn around without meeting another interesting person.
Great Keynotes
Dave was the best speaker of the week. He is always compelling and fresh. Next up was Andrew McAfee, who gave an Enterprise 2.0 Report Card. Andrew posted some followup here.
Vendors all around
There were at least 70 exhibitors at this conference. Some of the exhibiting vendors seemed a little out of place, but overall I was impressed with the number of interesting startups. There were, of course, a slew of companies who are simply re-branding themselves as “enterprise 2.0″ but obviously don’t know what that means.
Worst Launchpad Ever
The Launch Pad Session was a huge flop. The companies were not very compelling and except for KnowNow, they were nowhere near “2.0″.
The hallways
Cruising the halls seeking out interesting people is something I wish I did more of. Have come off a weekend of writing specs, contracts and proposals, I was tired when I got to Boston, so I was slightly anti-social at times. The sheer volume of interesting people, with interesting jobs at some pretty cool companies didn’t strike me until the last day. The worlds largest and most innovative companies were all there and engaged in a way I haven’t seen in a long time.
Were you there? What did you think?
My biggest takeaway from the conference?
The customers are far more interesting, engaged and serious right now than any vendors or consultants who are trying to get in to this movement.
And hey, that’s not a bad start!
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I agree - on the customer front - Mine are really on the edge - the issue that they struggle with constantly is their own ability to engage - it’s a human thing - the tools are largely irrelevant in that while without blogs,(Wordpress gets a lot of marks) facebook Youtube etc they could not do this - the challenge is to find ways of using the tool to connect on a more human level. It is not much about features - though:
* ease of use rates high
* already has a big community is very important
Jevon:
1. I really think that it’s important for us to understand the ‘failure’ of the Launch Pad Session: what did the vendors focus on that made them ‘think’ they had met the criteria; what were they missing? This is cricital information to help accellerate adoption (ala. understanding).
2. While I wasn’t at the conference your comments made me grateful for the FASTforward07 conference as my experiences there were just as you described them (kudos to FAST for that).
3. I disagree with Andrew for exactly your last point (he comes by it honestly, if you read the comments he posted about what he used to believe…he hasn’t yet thrown off all of those beliefs). Andrew said, “Enterprise 2.0 is not going to radically change organizations in the 5 years.” That’s an accurate projection based on ‘old’ thinking. No one can stop it. Why? For all the reasons that it’s 2.0. Emergent behaviors cause exponential change. Emergent behaviors are critical mass…this isn’t change that is managed into a new tomorrow. This is change that happens organically. When your body responds to a virus organically, the results can be sudden and violent — all of your systems respond and respond quickly.
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assafJune 25th, 2007 at 3:12 am |
Real Enterprise 2.0 Value, impressions from enterprise 2.0 launchpad event
i tend to disagree with you on the launchpad event (need to admit that i work for one of the launchpad companies http://www.clarizen.com) , and here are my thoughts …
After being in enterprise 2.0 show , I am left with the feeling that just like any new trend , many vendors talk about bringing collaboration to the enterprise , many companies want to be in the space , but there is still a lot of confusion …
The majority of enterprise customers coming to the show , know that they want or need to go o Enterprise 2.0 , but still don’t understand how to do that , they try to find he real business value of the offerings being brought to the table , and this is where the solutions presented differ
Many of the solutions are for data sharing, data gathering, blogging and mash-ups, but still all of those solutions, as great as they appear in the home market, are still not packaged and positioned in a way that a real company can benefit from the real values that they can provide.
Many of the enterprises , have already working processes and organizations , they cannot , and will not change the structure or the basic procedures in order to get to the new age , what they are looking for is how to unleash the collaboration power of the web 2.0/enterprise 2.0 in order to enhance the performance and utilization of their current structure.
A real enterprise 2.0 solution should incorporate fit into the company’s process and enhance it , and this is where Clarizen is getting into the picture.
One of the basic processes any company has is the project management process, where the majority of the company’s IP and knowhow is centralized. This is the right place to incorporate the web 2.0 capabilities. As they are coordinated with an existing Structure and process, but enhance the collaboration, the knowledge sharing and at the end, increase the probability of a project to be successful.
Enterprise 2.0 is the future, but it needs to grow to solutions like the solution Clarizen offers, in order to fit into corporate America’s need to get into the web 2.0 in a productive way!
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